What is the reason for one person achieving above-average results and the other not? Though on the surface, both are doing the same thing? The reason is simply a difference in the way a person thinks, which Simon Sinek—a New York corporate consultant—taught me. Let us use a baker as an example to understand this principal more easily.

What drives us really?
Every baker can easily state what it is he does. This is the core level, where what he does is interchangeable with all other bakers doing the same thing. The next level is how he does something. This can involve certain recipes or certain techniques. This is the point where a baker differentiates himself from others. But the most important point is the wherefore and the why. And many have no answer for that. Or at least no meaningful answer. For example, making money is not necessarily a deeply felt wherefore/why because there are a lot of ways to earn money.

What is your Wherefore/Why?
The question of wherefore/why goes deeper. Why did the baker establish his bakery? What does he want to do with it? Why should people care? Anyone who is passionate about their job either professionally or privately has come to know why. That means that the how and what are just the logical consequences. But there are also a lot of people who define themselves solely according to the what. Or maybe even according to the how. And it is just not enough.

Only those who know their Why can inspire others
People are not persuaded by what you do or how you do it, but above all why you do it. Whoever looks at the structure of the brain will find a corresponding pattern. There is an area that processes rational and analytical thoughts as well as language, which is thus responsible for the what. In addition, there are areas that cover human behavior, feelings and decision-making. In this article, we will find out the how and the wherefore/why. Everyone has already experienced that numbers, data, facts can convince us all around and yet something still does not feel right. If you want to persuade, you must first address feelings, that is, the why. The road to success thus goes through those who believe in the why, which is what also drives you onward. People will be thrilled to buy from you or work with you, because they share your ideals, your beliefs.

Those who inspire us lead
Peter Kapp is a village baker who takes the 6000–year-old tradition of baking bread as an incentive for constantly reinventing bread. At the highest quality level. In the meantime, he is known throughout Europe and is inspires gourmets. Adidas was inspired by the idea of ​​a shoemaker helping athletes achieve success. With shoes that fit perfectly and implement innovative ideas. Among other things, he invented the screw-in studs with which Germany became world champions in 1954. In 1961, Kennedy appealed to American national pride to impress all humanity with a moon landing. This ensured that the Congress granted huge sums of money, 400,000 people were united for years on end in pursuing a singular goal, and in 1969 Americans, were the first people to land on the moon. What is your why? What do you use to inspire your environment?

Birte Karalus